Be a frigging human being. That’s storytelling in a nutshell.”
I had a blast this week interviewing email marketing legend and fast-talking New Yorker, Ryan Lee.
Ryan has spent the past 25 years building (and selling) businesses and through it all he has relied on email to keep his audience close.
We talked about
how Ryan uses storytelling in his email marketing
why he changed his approach recently and how that’s working out
how he ensures his storytelling is relevant and valuable to his…
Blog
“Can I Really Do This?”
I’m sitting here listening to the rain from Tropical Storm Ophelia drumming on the leaves of the big maple tree outside my window, and working on my slides for this Thursday’s first Clickable Content Workshop.
I love a rainy day from time to time. How about you?)
Anyhoo…yes, the Clickable Content…
Tumbleweeds not included
A year ago I was in a bar in Phoenix, Arizona, with a friend and…no, it wasn’t actually as glamorous as I made that sound.
It wasn’t a dusty saloon with tumbleweeds rolling by. It was a clinically-white modern hotel lobby, without a single dust bunny, never mind a tumbleweed.
Anyhoo, my point is,…
Test Member
testing to see if the CK member access is useful
The Jimmy Connors of Marketing Emails
Hi Reader,
I’m so happy you’re here to hear more about storytelling for entrepreneurs.
I’m checking the tires and rolling the maps, ready for us to set off on this journey together, but while I do that, I have a little story for you:
Once Upon A Time
It was 1977 and the long summer evenings of…
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The only way in which we can bring our creative resources fully into play is by misjudging the nature of the task, by presenting it to ourselves as more routine, simple, undemanding of genuine creativity than it will turn out to be. Malcolm Gladwell
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Anthony Trollope, the nineteenth-century writer who managed to be a prolific novelist while also revolutionizing the British postal system, observed, “A small daily task, if it be really daily, will beat the labours of a spasmodic Hercules.” Over the long run, the unglamorous habit of frequency fosters both productivity and creativity. […] You’re much more… Continue reading Untitled
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There’s a certain amount of intuitive thinking that goes into everything…. I have a pile of stuff in my brain, a pile of stuff from all the books I’ve read and all the movies I’ve seen. Every piece of artwork I’ve ever looked at. Every conversation that’s inspired me, every piece of street art I’ve… Continue reading Untitled
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We can only connect the dots that we collect. Amanda Palmer
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Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they… Continue reading Untitled