He’s not afraid to say it

Be a frigging human being. That’s storytelling in a nutshell.”
I had a blast this week interviewing email marketing legend and fast-talking New Yorker, Ryan Lee.
Ryan has spent the past 25 years building (and selling) businesses and through it all he has relied on email to keep his audience close.
We talked about
how Ryan uses storytelling in his email marketing
why he changed his approach recently and how that’s working out
how he ensures his storytelling is relevant and valuable to his…

“Can I Really Do This?”

I’m sitting here listening to the rain from Tropical Storm Ophelia drumming on the leaves of the big maple tree outside my window, and working on my slides for this Thursday’s first Clickable Content Workshop.
I love a rainy day from time to time. How about you?)
Anyhoo…yes, the Clickable Content…

Tumbleweeds not included

A year ago I was in a bar in Phoenix, Arizona, with a friend and…no, it wasn’t actually as glamorous as I made that sound.
It wasn’t a dusty saloon with tumbleweeds rolling by. It was a clinically-white modern hotel lobby, without a single dust bunny, never mind a tumbleweed.
Anyhoo, my point is,…

Test Member

testing to see if the CK member access is useful

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The Jimmy Connors of Marketing Emails

Hi Reader,
I’m so happy you’re here to hear more about storytelling for entrepreneurs.
I’m checking the tires and rolling the maps, ready for us to set off on this journey together, but while I do that, I have a little story for you:
Once Upon A Time
It was 1977 and the long summer evenings of…

One Decade On

Exactly ten years ago this morning, I saw two pink lines on a pregnancy test for the first time ever. I had waited some time to see them, then instantly forgot whether two lines meant yes or no. It’s been a quick decade, thanks to my lovely boys.

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