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Inventing The Author

Four Steps to A Compelling Author Bio

The manuscript is finished, now you have to convince people they want it (whether the reader, editor, agent or publisher). Here’s where you turn from writer to marketer and there is nothing harder than selling yourself.  First-time authors and self-publishers (and some more experienced!) need to avoid the common mistakes in writing their author bio that brand them as amateurs and lose them sales. 

So how do you create an Author Bio for the cover or inside of your book, or for the cover letter that accompanies your article? One  that will hook your readers and avoid making you look like an amateur? There are four issues you need to address.

1. You don’t want to write it

I know. This is the hardest one to get past but unless you do, you’re likely to procrastinate until all you have time for is a shoddy rambling intro that will make people wonder why you think you’re a writer at all. The excuses you’ll use: It’s embarrassing, it’s arrogant and I don’t know how to write cover copy, anyway.

Well, here are some things to remember:

bulletYou’re a writer! You might be a novelist or a self-help guru first and foremost, but you are a writer. You write. You can learn to write an author bio.
bulletYou’re a reader. You have books in your house, in your library, and they all have author bios in them that you can learn from.
bulletYou should not be embarrassed because no-one will know that you wrote it – unless you fail to follow #2 (below).

2. Do not write in the First Person       

When was the last time you picked up a bestseller and saw “I live in Kentucky and I have three children. I hope you enjoy my book.”? WRITE IN THE THIRD PERSON.

3. Be Brief

People are paying to read your story, your research, your thoughts. That’s bio enough. Remember that what goes on the cover is simply a hook to convince them you are qualified. Keep it to three (or not more than four) sentences.

4. Learn from the big guys

Think about what you would like to see on the back of a book you were thinking of buying. How can you make yours sound like that?

Non-Fiction

Easy. Are you qualified? Mention that first.

If you are writing about psychology and have a PhD in clinical psychology…why are you even reading this? For everyone else, you may be more qualified than you realize. Frances Bastress, author of The Relocating Spouse’s Guide to Employment does not mention a degree in her bio (I doubt you could get one in her field) but it does say she ‘has spent nearly three decades in the human resources development field…’ and goes on to mention the kinds of companies she has worked with, and a workshop she developed.

Patricia B. Seybold, author of Customers.com “is the founder and CEO of Boston based Patricia Seybold Group, a worldwide business and technology consulting firm.” Her bio continues to name the biggest companies she has helped, and then it stops.

Even if you don’t work in the field, you can still be qualified.  Think about why you thought you could write this book in the first place. Did you write a book about time-management because you are working full-time, raising five kids, keeping a happy marriage together and running several children’s clubs? Your bio reads like this:

“Mandy Thomas juggles careers as a paralegal and a writer, while raising five children, coaching soccer, running a Girl Guide troupe and still having time for the occasional date with her husband.”

[click here for full text of quoted non-fiction bios, and more good examples]

Fiction/Poetry/Drama

Are you qualified? Mention it.

John Grisham’s unassuming bio in an early edition of The Firm  starts:

“John Grisham, formerly a criminal defense attorney, is a graduate of Mississippi State University and Ole Miss Law School.” This gives legitimacy to an author writing legal thrillers. It goes on to give him a human face by mentioning the wife and two kids and the town where he lives (which is in the region he is writing about and so, relevant). It also states that he is “also the author of A Time To Kill”. It does not mention that he self-published it, it simply says he wrote it.

Michael Chrichton’s early bios are mostly about his medical and scientific qualifications with a little about where and when he was born.

Are you a retired police officer writing detective mysteries? Mention it. If you are an engineer or a physicist writing Sci Fi, mention it. If you have been playing with your Dungeons & Dragons group every Friday night for the past 18 years and are now writing Fantasy, you might want to let the world know your dirty little secret. It shows that you understand the conventions and probably have a vivid imagination.

What if you are not writing genre fiction or don’t have that Ph.D or MFA quite yet?

Start, or end, with any publishing credits or writing qualifications you have. They show you understand the craft.

Wally Lamb’s first novel, chosen by Oprah, has a bio that simply relates all his short-story publishing credits and competition wins, his academic qualifications and then mentions that he is a beloved creative writing teacher.

Next, again look for qualifications in your daily life, that relate to your story or subject-matter. Charles Frazier wrote the beautiful novel Cold Mountain which is set in the Blue Ridge Mountains. His bio reads:

“Charles Frazier grew up in South Carolina. He now lives in Raleigh with his wife and his daughter where they raise horses.” A perfect bio for a pastoral Southern novel.

It goes on to mention that Cold Mountain is his first novel, but you can only get away with that when, like Frazier, you have a gold National Book Award Winner stamp on the cover. Unless you can comfortably use words like ‘breakout’, ‘sensational’ or ‘luminous’ and preferably attribute them to some better-known writer, agent or reviewer, you might not want to mention that this is a first novel.

Don’t forget to tailor your bio to each book or article if you write in different genres. Your romance readers aren’t going to care that you were a police officer, whereas your mystery readers might.

[click here for full text of quoted fiction bios, and more good examples]

And Finally…

If you really can’t do it, try asking another writer to interview you. It should be a writer with some journalistic ability, one who is familiar with both your book and the genre in which you write. Ask them to read the cover bio of your favorite author writing in the same genre, and this article (of course!), and then interview you with them in mind. Have your writer friend choose the three sentences most pertinent to you and your qualifications for writing this book. Swallow your pride and remember that no-one will read a book by an author whose cover bio reads:

“I only started writing last year and I don’t reckon I’m very good, but you might like my story and I sure hope you do.”

 And yes, I have seen bios like that!

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(c) 2000-2004 Julie Duffy

30 June, 2005

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