What happened in Paris…

Here’s what just happened at the Olympic Games in Paris:

  • 19 days of competition
  • 329 events
  • 10,500+ athletes
  • 37 new world records

But what do you actually remember?

  • Simone Biles overcoming the ‘twisties’, coming back stronger than ever, then dropping to one knee to salute the teammate who beat her to the gold.
  • Steve “Clark Kent” Nedoroscik soling the Rubik’s cube then taking off his glasses and executing a near-perfect pommel horse routine.
  • Tom Daly crocheting medal holders for his fellow competitors.
  • Ilona Maher posting hilarious “Love Island-esque” updates from the ‘Olympic Villa’…then going on to win bronze in the Women’s Rugby Sevens.
  • Katie Ledecky’s smile.
  • That French pole vaulter….

We don’t love stats.

We love stories.

  • Redemption stories
  • Underdog stories
  • Funny stories.
  • Tear jerkers.

Without the stories behind the medals, we wouldn’t have cared who could jump the highest, twist the hardest, swim the fastest, or make the smallest splash.

In a recent email to my creative writing list, I shared a story about a trip home to Scotland and how the simple act of taking a train changed my perspective. I challenged my audience to tell me about a time when they had stopped to notice the details around them.

That story earned me more replies, blog comments, and social media hearts than anything I’ve written in a while.

Notice, I didn’t give them ‘6 Sure-Fire Ways to Become a Best-Selling Writer’.

I gave them one story, and one strategy, to help them become better observers, and therefore better writers…all wrapped up in a story.

And it connected.

What story—from your daily life, or even from the Olympics—could you share this week, to let your audience connect with you?

Have an idea for a story but aren’t sure how to make it relevant to your audience? Hit ‘reply’ and tell me about it. I’ll choose a few people’s ideas to work with this week, and share the results here.

Warmly,

Julie