Tri-fold Brochure with Insert
| The 3 3/4" x 8 1/2" tri-fold brochure with insert was collateral, to be used at conferences. The client would see the company booth or hear a presentation and have a chance to talk to company staff. The brochure was intended as a takeaway item, small enough to tuck inside a conference package, handbag, folder or jacket pocket. It contained just enough information to remind the client about the company, or to pique the interest of a client who picked it up without seeing a presentation. |
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I developed the concept and overall design of this piece, collaborated on the writing and editing and worked with the designer and print-buyer, to achieve a high-quality color brochure | |
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The brochure contains a brief description of company services - consistent with the marketing department's creative brief and image requirements - references, press quotes, examples of the product and multiple invitations to contact the company, including a form to capture demographic and contact information. | |
The Insert
| It was important to the company that the online community be seen as distinct from the commercial aspects of the company. |
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To solve this problem, I prepared a insert about the online community. The insert could be packaged with the tri-fold brochure, or stacked by itself. This allowed the community staff to retain an element of independence, while allowing the commercial side of the business to include information about that community in its own collateral. |
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brochure text and design (c) 2000 Xlibris Corporation. Reproduced with permission.