Sci-Fi is now SyFy

Sci Fi network is rebranding itself as “SyFy”

The head dude said,

“When we tested this new name, the thing that we got back from our 18-to-34 techno-savvy crowd, which is quite a lot of our audience, is actually this is how you’d text it,” Mr. Howe said. “It made us feel much cooler, much more cutting-edge, much more hip,”

And then in a display of tragic hiplessness, he continued,

“Which was kind of bang-on what we wanted to achieve communication-wise.”

Great! Soopah!